Overview
PM/uX/UI Design, 2o13
KeyWords: Mobile application/Group Traveling
Toolkits: Illustrator/HTML/CSS/Framer.js
CHALLENGE
Helping a start-up figure out product opportunities and give digital product solution.
OUTCOME
Full experience simulations supported by comparative research, product positioning and user analysis.
INTRODUCTION
Travel Story is an mobile application design target at small group & free walkers, aimed at making every travelling into a" travel party" and focused on emotion tied and experience within the group members. This is an on-going project and I am response for the UX research and design part.
Research
APP feature on KANO model
After analysing the functional division and characteristics of competing products, I divided travel application into two dimensions: guide tour VS free walker and single user VS group user, then find challenge in Group & Free Walker.
User Flow
User journey
Part 2: Requirement statement
Function
accounting and dutch treatment
arrange travel party and invite friends
making schedule together
sharing photos and feelings
Feature
make travelling into the concept of gathering party
focus on the corporate activities
focus on the emotional experience of gathering
Structures
The hierarchical structure
The user flow sturcture
- iteration
1.Relayout the static bar : move the floating button of “Add new trip” into the static bar, and move the “Myself” into the left front static icon.
2.Cancel the scroll banner and make “Homepage and Recommendation” combine together
